when and where

Seasonal Travel Guide

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Created as part of an interdisciplinary project under the theme “Transforming the Book,” this concept reimagines the traditional travel guide for the digital age. I developed When & Where, an interactive travel companion that helps users discover the most beautiful places in Europe, based on the time of year they want to travel.

 

At the heart of the design is a system of intuitive flowcharts that guide users to destinations through seasonal tips and visual decision-making tools. The project evolved into a comprehensive travel tool, enabling users not only to explore but also to save their favourite locations and book trips directly through the app.

 

The goal was to merge print logic with digital functionality—turning a passive guide into an active experience. Minimal design, practical UX, and emotional storytelling come together to create something inspiring yet practical.